The AVA collection by MARGOT VII, conceived as an ode to the independent, elegant, and bold contemporary woman, explores the contrasts between structure and fluidity, tradition and modernity. Through precise cuts, luxurious fabrics, and meticulous attention to detail, the brand offers a strong and timeless silhouette. Since its launch, the AVA collection has quickly garnered attention from the fashion press and several international magazines, confirming the growing interest in the world of MARGOT VII.


A vision of modern femininity

The AVA collection remains true to the brand's aesthetic: a Parisian elegance that is both subtle and assertive. Each piece has been designed to accompany women in their daily lives, offering garments that combine character, comfort, and sophistication. The silhouettes are built around structured lines and a precise manipulation of volume. Short jackets, fitted vests, structured skirts, and tweed shorts create a modular wardrobe, designed to be worn in different ways depending on the time of day. The color palette favors timeless and elegant tones: sand beige, ecru, taupe, and deep black. These neutral shades are sometimes contrasted by more intense touches, creating a subtle visual balance that enhances the modernity of the pieces. Materials also play a central role in the collection. Wool, textured cotton, and tweed are combined with leather details that structure certain pieces and bring a contemporary dimension to the wardrobe.



Signature Pieces

Among the iconic creations of the AVA collection, certain silhouettes stand out in particular. The Ava jacket, with its structured cut and leather trim, perfectly embodies the spirit of the collection. Elegant and versatile, it can be worn with a skirt or over trousers to create a more defined silhouette. The Ava vest, meanwhile, plays on the balance between classicism and modernity. Its fitted cut accentuates the figure while maintaining a minimalist and sophisticated look. The Ava skirt and tweed shorts complete this wardrobe with pieces that blend tradition and modernity. Their structure lends a certain rigor to the silhouette while allowing for subtle femininity. Together, these pieces create a cohesive wardrobe, designed to transcend seasons and adapt to the diverse facets of the contemporary woman.




A collection noticed by the press

Beyond its creative universe, the AVA collection has also distinguished itself through its presence in several renowned fashion magazines, including MOB and Harper's Bazaar. Malvie Magazine dedicated an editorial to the collection, highlighting the sophisticated aesthetic and visual power of the silhouettes conceived by the brand. The photographs published in this magazine presented the AVA universe within a strong artistic and editorial context. Certain pieces from the collection were also featured in the pages of ELLE, one of the world's most influential fashion magazines.



This exposure, in particular, underscored the contemporary and elegant character of the Ava jacket, which has become one of the collection's key pieces. MARGOT VII's international visibility was further enhanced by a feature in Vogue Ukraine, which highlighted some of the brand's designs within an editorial context focused on emerging creative talents in European fashion. These publications demonstrate the growing interest in the MARGOT VII universe among international fashion editors and stylists.




A distinctive aesthetic signature

Through the AVA collection, MARGOT VII reaffirms its creative identity: elegant, structured, and contemporary fashion that celebrates women's personality and freedom. Far removed from fleeting trends, the brand prioritizes a timeless approach to clothing, where each piece is designed to last and accompany the wearer through time. The AVA collection perfectly illustrates this philosophy. With its precise cuts, rich fabrics, and cohesive wardrobe, it stands out as one of the brand's iconic collections. Between editorial recognition, international visibility and a strong stylistic identity, AVA marks an important step in the development of MARGOT VII and confirms the brand's place in the contemporary fashion landscape.