The Parisian fashion house MARGOT VII was invited to the Welcome On Board trade show. On Thursday, November 20th, Welcome On Board offered a full day dedicated to conferences led by experts in fashion and international trade. This day brought together industry players to discuss current challenges in exporting, distribution, and international brand development. The discussions highlighted the new realities of the global market and the need for brands to adapt their strategies in a constantly evolving context.


Discussions on Market Transformations

The Welcome On Board, Fashion & International event is organized by a collective of major players in the French fashion industry, including professional federations and public institutions. Among the organizers are the French Federation of Women's Ready-to-Wear, Promas International, the French Federation of Diverse Clothing Industries, the French Federation of Haute Couture and Fashion, and Business France. The morning was dedicated to major international trends, focusing on the impact of geopolitics, evolving consumer habits, and the new expectations of international buyers. Speakers shared their market insights and practical experiences, providing participants with a clear understanding of the current challenges and opportunities in the fashion industry. These presentations fostered a deeper understanding of the necessary adaptations for international expansion and contributed to a broader reflection on the future of fashion and exports. By joining this platform, MARGOT VII enters a space for dialogue and opportunity, where meetings, exchanges, and shared ambitions converge around contemporary design. This presence allowed the brand to showcase its work to an international audience and pave the way for new export partnerships. It is part of a deliberate growth strategy aligned with the brand's vision.




Practical workshops in the afternoon

The afternoon was dedicated to action-oriented workshops, addressing essential topics such as logistics, customs formalities, trademark protection, and international growth strategies. These exchange sessions allowed the brand to acquire concrete tools and leave with actionable strategies for its own development. Discussions also focused on the importance of digital technology, data, and technological innovation as performance drivers for both emerging and established brands.




An enriching experience for MARGOT VII

As a French brand, MARGOT VII was honored to participate in Welcome On Board. This day of conferences was a highlight, providing an opportunity to immerse itself in an international environment, exchange ideas with committed professionals, and refine its strategic vision. This experience reinforced the brand's commitment to a sustainable international expansion while remaining true to its creative identity. This presence at WOB marked an important milestone in the house's journey and opened up new perspectives for its future development.