The French Women's Ready-to-Wear Federation, in collaboration with DEFI, is launching Flair: Taking on the Fashion Challenges of Tomorrow, an ambitious and essential white paper for those shaping the fashion of today and tomorrow. Designed as a working tool, this guide provides concrete keys to anticipating, understanding, and taking action in the face of the upheavals redefining the sector.


Intelligently Designed Fashion

For this launch event at the premises of the French Women's Ready-to-Wear Federation, held in the 2th of July from 6:30 p.m. to 10:00 p.m., they brought together brands, institutions, journalists, and stakeholders in the fashion ecosystem to celebrate the launch of FLAIR – Taking on the Fashion Challenges of Tomorrow. Many exceptional guests were present, including Flore Vasseur, author of "And now what do we do?" and director of the documentary Bigger Than Us, an important guest who spoke about ecology and the link with fashion...and her film and her book. She will speak about her vision of the transformations of the world and the hopes that remain..." -Yann Rivoallan, president of the French Federation of Women's Ready-to-Wear. Conceived as a morning of reflection, sharing, and mobilization, this meeting laid the foundations for a shared vision in the face of the profound challenges facing the industry. The event began with a presentation of the white paper by the Federation team, followed by cross-talks between brand leaders, sustainable innovation experts, new-generation female entrepreneurs, and institutional partners. Together, they affirmed the urgency of rethinking current models, while highlighting the wealth of initiatives already underway.

FLAIR – "Taking on the Fashion Challenges of Tomorrow" is a guide published by the French Women's Ready-to-Wear Federation to help brands address the major challenges facing the sector. It is based on a study conducted with Nelly Rodi and highlights four major challenges: strengthening brand visibility through authentic strategies, integrating data and digital for greater agility, accelerating CSR commitments, and rethinking distribution with an omnichannel approach. Both forward-looking and practical, the book offers concrete data, tools, and feedback to support brands toward a more resilient and responsible future. One of Flair's greatest strengths lies in its ability to combine analytical rigor with accessibility. Illustrated with clear infographics and punctuated with concrete examples, the guide doesn't just warn: it offers solutions, highlights approaches already underway, and encourages action, regardless of the company's stage of maturity.

It also features testimonials from French brands of all sizes, each of which has successfully rethought its strategy, innovated its processes, or reaffirmed its commitments. FLAIR has brought together a dynamic community of project leaders, designers, experts, consultants, mentors, and committed stakeholders around a common goal: to build together a more conscious, more humane fashion, more in tune with the challenges of our time. In a studious yet supportive atmosphere, participants of this launch event benefited from concrete advice, feedback, thematic workshops, and personalized meeting times. The event allowed everyone to advance their project, expand their network, and also take a step back and examine their practices, values, and positioning.



MARGOT VII, an example of committed fashion

The intervention of the French Women's Ready-to-Wear Federation at the FLAIR trade show, which highlights the circular economy, authenticity, and responsible production, resonates fully with MARGOTVII's DNA. The brand embodies this new generation of designers who prioritize limited, sustainable, and local consumption. Through its model, it concretely illustrates the strategy recommended in the FLAIR guide: prioritizing agility, ethics, and exclusivity to reinvent the sector. Indeed, MARGOT VII demonstrates its alignment with the principles and objectives presented by FLAIR. Thus, it aims to further develop to satisfy online customers through advanced technologies and AI, while remaining a responsible brand.

In short, MARGOTVII powerfully illustrates the path envisioned by FLAIR: that of a fashion free from fast fashion, centered on sustainability, craftsmanship, and emotion. By promoting limited editions, alternative materials, and a strong aesthetic, the brand offers a coherent and inspiring vision, in keeping with the priorities announced by the Federation.