Each selected piece tells a fragment of summer in Paris. The artistic direction focuses on a palette of classic black, beige, and sky blue tones, contrasted by interplays of materials and volumes. The minimalism is expressive, never cold, always in motion. The silhouettes create a femininity that is both poetic and concrete, where each outfit becomes a second skin, tailored for urban escapades or long summer evenings.


The Trocadéro as a playground

It is in this authentic setting that the magic happens: against the pale stone walls, on the golden-tinged sidewalks, each look finds its natural setting. The shoot unfolds like a stroll: Angelika laughs, stops to put her shoe back on, leans against the walls with simple gestures, anchored in reality, but enhanced by Valéry's attentive eye. The photography here doesn't freeze; it accompanies the movement. Valéry captures the moment, the warmth on the skin, the wind in the hair, the long morning shadows. All within a soft yet precise aesthetic, where the French touch translates into a balance between spontaneity and sophistication. Parisian life often begins with the hushed rhythm of a morning coffee, enjoyed on a terrace, even when the air is still a little chilly. It's a suspended moment, between the intimate silence of waking and the coming tumult of the city. Parisians sometimes linger there, alone with a crumpled newspaper or immersed in their phones, or together, sharing the first words of the day. Black or creamy coffee, always accompanied by a golden croissant or buttered toast, becomes an almost sacred ritual. Around it, passersby whizz by, scooters roar, shutters rise, and Paris gently awakens, elegant and indifferent, true to itself.




The nine star pieces of the shoot

The black Nuage dress, sculptural, asymmetrical, designed as a declaration of intent. Its cut evokes a structured cloud, both airy and precise. Worn barefoot on the pavement or with patent mules, it exudes a calm and assured elegance.

The Sky Stelle blue dress, with its celestial fluidity, captures the light with every movement. It's a dress of instinct, evoking the wind on the skin, the cloudless summer sky. The pale blue enhances the complexion and creates an almost meditative aura around the silhouette. The Sky 2 dress, a subtle variation on the same theme, refines the lines. More streamlined, it plays on the perfect balance between comfort and fit. A piece designed to last, from dawn to dusk. The beige V-neck dress stands out with its bold V-neckline and its sandy hue that evokes sun-baked sidewalks. It's for a woman anchored in reality, but always ready to escape. The St Tropez dress, a nod to French vacations: fluid cut, caressing fabric, free attitude. It evokes summers at the seaside, but revisited with an urban, almost cinematic interpretation. The graphic and structured You black skirt and top set plays on the contrasts between a soft skirt and a more assertive top. A silhouette designed for business meetings as well as for evenings that stretch out. The Sun pants, with their high waist and loose fit, embody contemporary fluidity. An essential piece that elongates the leg and adapts to all the rhythms of the city. The beige Stelle blouse, paired with the Sun pants or worn alone, imposes a calm femininity. Lightweight and textured, it exudes understated elegance.




A manifesto of contemporary elegance

Through this campaign, MARGOT VII signs an ode to free femininity, to the beauty of everyday life, to Paris, and to summer. These nine looks compose a sensitive and coherent score, inviting you to slow down, walk in the city, and embrace your own allure. Angelika, a radiant and expressive figure, brings this vision to life. Valéry, a faithful accomplice, captures its essence with precision and gentleness.