MARGOT VII celebrates the French Touch
In a visual homage to Parisian elegance, MARGOT VII unveils the Sky trench coat in a new shoot orchestrated by The Copper Room by Flying Solo NYC. Inspired by the timeless allure of Parisian mornings with coffee in hand and a still-warm croissant, this image captures the essence of modern femininity, confident and subtly theatrical.
A creative team dedicated to elegance in motion
Worn with natural ease, the Sky trench coat embodies the duality dear to MARGOT VII: a piece designed to transcend eras, combining urban functionality and classic refinement. Here, a blend of different worlds is highlighted, with French fashion and gastronomy elegantly brought together in this shoot. The scarf tied around the neck, the hair pulled back into an impeccable bun, and the minimalist accessories highlight a silhouette that is both strong and delicate, a nod to the dream Parisian woman, one who inhabits the collective imagination while also transcending it. This project was conceived by The Copper Room by Flying Solo, a leading platform for independent design in New York, with an artistic direction focused on allure, detail, and attitude. The styling was by @styledbynikolett, who masterfully crafted an iconic silhouette around the trench coat, enhanced with subtle references to the French art of living. Photographer @nehastudios delicately captures this atmosphere, playing with the texture of the fabrics and the matte light of a morning in the studio. Models @alba_cabaleiro and @chloescook gracefully embody this MARGOT VII woman: cosmopolitan, poetic, and determined. The beauty styling, by @tashinyc, complements this aesthetic with a refined and understated elegance. Finally, the cinematography, by @yukinybk, adds a narrative dimension to the image, between suspended movement and an inner gaze.

The French Touch
The French Touch is that je ne sais quoi that blends elegance, creativity, and French lightness. Born in the 1990s to describe a chic and refined electro musical movement, the expression has broadened to embody an art of living: an aesthetic sensibility, an attention to detail, a subtle blend of tradition and modernity. It is found in French gastronomy, where a simple dish becomes a savory ritual, featuring crusty bread, natural wines, and to-die-for desserts, just as it is in Parisian life, filled with sidewalk cafés, strolls along the quays, lively conversations, and instinctive fashion. The French Touch is effortless allure, culture embodied in everyday life, a form of sophisticated gentleness that radiates far beyond France.


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