Since its inception, MARGOT VII has traced a unique path, at the intersection of fashion, architecture, and artistic expression. More than a brand, it offers a way of inhabiting clothing, of experiencing it. Today, this philosophy takes on a new dimension by taking deeper root in London, a city of experimentation and contrasts, where urban textures meet purity. MARGOT VII's presence in the British capital is not just a point of sale: it's a natural extension of the brand's universe.


A new space...

In this continuity, we are expanding the brand's presentation, allowing us to offer more of our creations to an international clientele. This is a new space for pause, selection, and reflection in the Wolf & Badger showroom at 102 Berwick Street, London, W1F 0QB. This showroom, recognized as one of Vogue's top 10 best boutiques in London, allows numerous London artists to wear our pieces exclusively at various events. Each piece hung there has been chosen to embody the heart of the summer collection: long and sensual dresses, tops with graphic lines, sculpted skirts, flowing pants, monochrome ensembles. Everything is designed to evoke a sunny, peaceful, and free summer. The Sun shorts, the Sky top, the Me Lila dress, and the V skirt interact with each other in silent harmony. Our space thus becomes a living tableau: a statement of allure, the pleasure of being unique when wearing our creations.




London, a new stage for the MARGOT VII language

Why London? Because this city embraces contrasts with a rare elegance. Architectural brutality and British refinement, pop excess and radical minimalism coexist seamlessly. In this setting, MARGOT VII finds a new resonance. The clean lines of its garments, their subtle constructions, and the discreet power they exude seamlessly blend into the London landscape. Each visit to the boutique becomes a sensory experience: a moment of calm, a moment of style, a silent conversation between the body, the fabric, and the space. This new London chapter also embodies MARGOT VII's commitment to conscious and sustainable luxury. Far from frenetic seasonal logic, the brand offers a slower, more respectful pace, centered on quality, durability, and meaning. Each garment is designed as a piece to be kept, to convey a fragment of timeless allure. The new rack illustrates this positioning: it doesn't showcase disposable fashion, but a thoughtful wardrobe, both functional and poetic.

This renewed presence is an invitation to come and try on, touch, and observe. To take the time to encounter the materials and volumes. To experience what it means to wear MARGOT VII. The boutique, now enriched with this new space, opens its doors to you for a suspended moment, an immersion in a sensitive aesthetic, between rigor and softness.