Shanghai Fashion Week 2024 is shaping up to be one of the must-see events in the global fashion calendar, so MARGOT VII went there to present her new collection.


An unforgettable Fashion Week

Since its creation, Shanghai Fashion Week has established itself as an essential platform for Asian fashion, but also for international talents looking to conquer the booming Chinese market. For the 2024 edition, Shanghai Fashion Week focuses on the fusion of technology, sustainability and style. This theme is at the heart of the collections presented, with designers exploring new ways of working with materials and silhouettes while integrating eco-responsible practices.

This allowed us to discover different brands and also to learn more about the running of fashion weeks in China. The excitement around Shanghai Fashion Week goes well beyond the catwalks. The city streets become a veritable open-air catwalk, where the looks of influencers and fashion enthusiasts dictate the upcoming trends. Pop-ups, creative collaborations and off-runway events add a cultural and commercial dimension to this fashion week, making Shanghai the nerve center of innovation and style.




MARGOT VII exhibiting at Tudoo Showroom

For this Fashion Week, MARGOT VII had the opportunity to exhibit with its new collaborator TUDOO. Founded in 2011, TUDOO SHOWROOM is already one of the oldest SHOWROOMs in the Chinese market and represents more than 30 domestic and foreign brands. With a deep understanding of the European fashion industry and a wealth of operational experience in the Chinese market, MARGOT VII has therefore decided to develop its brand on the Chinese market and thus expand to a new clientele. The showroom was opened from October 8th to 14th, at Floor 20, Yifung Center, No.199 Xianxia Road, Changning District, Shanghai, to present during the Fashion Week, the Idylle collection as well as the brand's best sellers. During the showroom, there were many buyers and many exhibiting brands, it was a pleasure for us to be able to discover fashion in China in depth as well as to meet Chinese fashion professionals and learn more about their know-how. Also, during this stay, we were invited by the Hacchic Couture house, a Haute Couture brand present in the official program of the Shanghai Fashion Week presenting grandiose haute couture evening dresses. A fashion show named “The fox's shadow appears and the beautiful dream is woven” took place on October 11 at 8pm at Qiantan 31 Performance Center 666 Haiyang West Road, Pudong New Area, Shanghai, showcasing Vietnamese beauty and her brilliant dresses in white, gold or many colors. This allowed us to discover the trends in China and what worked for their customers. With the help of this stay, MARGOT VII was able to exhibit her creations to Chinese customers and thus have an overview of current trends. Her creations were noticed and announce a very good success for her future collections on this new market.